TV Is Not Dead

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• Tony Ceresoli II

  

  Welcome to TV Is Not Dead – an ongoing resource for those interested in getting better results from retail TV advertising.

  Trends, tips and insight on what is still the most effective advertising vehicle anywhere!

• Creative Concepts/ Brandtailing Interactive Media Planning Metrics Mobile Production ROI Strategy Television Trends TV advertising Uncategorized

• Top Posts

  • Live Action versus Animated
  • TV Media Buying 101
  • Don’t Be Afraid to Show Some Emotion
  • Retail Chains Benefit from “The Recency Theory”
  • How Media Works: Advertising & the Purchase Funnel
  • TV Production Terms: Everything You Wanted to Know But Were Afraid to Ask.
  • 3 Basic Elements to an Effective Retail TV Commercial
  • The Retailers’ Guide to TV Media Buying Terms
  • Retail TV and Online Advertising Work Better Together
  • How to make Your Television Commercials Memorable

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