You bet they are!
A study of 388 case histories by the Advertising Research Foundation (ARF) found that TV is not only effective, but it is possibly even more effective when it comes to increasing sales.
In today’s complicated world “TV ads help simplify the buying decision, said Joel Robinson,” ARF’s Chief Research Officer.
“People want to zone out and watch TV and relax and let the communications wash over them. TV is an extension of the brand experience.”
Robinson said, the findings concluded that “units sold numbers increased as a result of increased TV impressions.” He added, “When you see it across 388 case histories, I think you’ve got to believe it.”
The report titled, Empirical Evidence of TV Advertising Effectiveness was an analysis of case histories gathered from seven different research agencies from 1990 – 2008.
The study also concluded that TV was #1 in terms of raising brand awareness.