TV Is Not Dead

It seems that when it comes to high-stakes political campaigns, where every dollar has to count, politicians are still turning to what has always worked for them – television advertising.

Wells Fargo Senior Analyst, Marci Ryvicker predicts that $3.3 billion will be spent in political and issue advertising in 2010 – with 67% of every dollar spent going to television.

Here are her projections for the entire advertising industry for the 2010 Political season:

Medium                       Projected Ad Spending                       % of Total

Television                    $2.2 billion                                           67%

Direct Mail                   $650 million                                         20%

Radio                           $228 million                                         6%

Newspaper                  $95 million                                           3%

Outdoor                       $55 million                                           2%

Internet                        $50 million                                           2%

I’ll let you draw your own conclusion.