It seems that when it comes to high-stakes political campaigns, where every dollar has to count, politicians are still turning to what has always worked for them – television advertising.
Wells Fargo Senior Analyst, Marci Ryvicker predicts that $3.3 billion will be spent in political and issue advertising in 2010 – with 67% of every dollar spent going to television.
Here are her projections for the entire advertising industry for the 2010 Political season:
Medium Projected Ad Spending % of Total
Television $2.2 billion 67%
Direct Mail $650 million 20%
Radio $228 million 6%
Newspaper $95 million 3%
Outdoor $55 million 2%
Internet $50 million 2%
I’ll let you draw your own conclusion.