Even with 86% of all movie goers venturing online everyday, most first learn of new movies the old-fashioned way: TV Commercials and in-theater trailers. No, not banner ads, not YouTube, not even Twitter polled higher than television.
Out of 3,850 movie goers who were surveyed – 73% said that they first gain awareness of new releases from TV commercials, followed by 70% from in-theater trailers.
Word-of-mouth followed at 46%, and the Internet at 44%.
What makes these numbers even more interesting is that 73% of the movie goers surveyed use social networking sites.
Good news for the much maligned TV industry and not so good news for those who would have us believe that the Internet and social media are just a tweet away from replacing traditional advertising.