How Media Works: Advertising & the Purchase Funnel

November 16, 2009

The impact of different media choices on auto advertising shows Television’s strength across all stages of the funnel.

The Yankelovich study also sheds light on how media interact to drive consumer actions.

Yankelovich 2009 — Automotive Category

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Question: “Which advertising media experience … most increased your awareness; most increased your level of interest; made you consider purchasing; encouraged you to actually purchase?”

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