TV Is Not Dead

So, what good is a retail TV commercial, if a day later you can’t recall who the commercial was for?  It’s not enough to entertain the masses; your commercial must have above average brand recall if you want to make the cash register ring.

The following companies get that.  And that’s why they were named as Nielsen’s Top 10 Most Memorable Ads for July 2009. 

The list is based on the top recall scores of new commercials that ran in July.  The Recall Score is the percentage of TV viewers who can recall the brand of an ad within 24 hours they were exposed to it during the normal course of viewing TV.  These scores are then indexed against the mean score of all new ads during the period (Recall Index).

A score of 100 equals average.  For example, with a Recall Index of 245, the top ranked Pizza Hut ad has proven to be over 2.4 times more memorable than the average new commercial that aired in the month of July.

Now that I got that out of the way … sit back and enjoy! 

And don’t forget to come back next month to see who made the August list …

Pizza Hut: Index 245

Gatorade: Index 234

Old Navy: Index 226

KFC: Index 224

Progressive: Index 219

Kool-Aid: Index 211

McDonald’s: Index 206

Pizza Hut: Index 196

Skittles: Index 188

Hallmark: Index 187

 

This entry was posted on Monday, August 24th, 2009 at 5:29 pm and is filed under Creative Concepts/ Brandtailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.